SALES DURING tESTING
Early purchases came through while we were still validating hooks, angles and formats.
Creative strategy
Pickarli
Creative strategy
Pickarli
Launching a New Product Into the UK — and Finding Sales Inside the Testing Phase.
The Challenge
Pickarli was bringing a shoe washing bag into the UK market. The product solved a clear problem, but the creative had to do more than look good — it had to explain the use case fast, make the benefit feel obvious and give a new audience a reason to trust the product.
With no mature creative history to lean on, our job was to build the learning system from the ground up: identify the strongest customer pains, turn them into testable angles and produce enough variation to discover what could actually drive purchases.
Turning a new-product launch into a creative testing system built for fast learning
WINNING ANGLES FOUND
Performance data showed which messages deserved deeper iteration instead of more guesswork.
SCALING PHASE STARTED
Once the creative signal was strong enough, we moved from validation into structured scaling.
Creative Showcase
The Creatives That Turned Testing Into Traction.
We built and produced paid-social creatives around the moments that mattered: the problem, the product in action, the reason to believe and the reason to buy. The video marquee below shows the execution.
Creative Execution
Every creative had a job. Some opened with the frustration around washing shoes, some demonstrated the product immediately, and others handled the hesitation around whether a washing bag could protect the shoes and make the cleaning process easier.
Rather than repeating one ad with cosmetic changes, we varied hooks, framing, pacing and proof so the testing phase could tell us which creative ideas were worth carrying forward.
What We Did
We started with the product and the UK customer context, then mapped the clearest purchase drivers: protecting shoes in the wash, keeping them contained, reducing mess and making shoe cleaning feel easier.
From there, we developed the angle strategy, wrote hooks and concepts, directed the creative production and used the first performance signals to shape the next iterations. The result was a feedback loop between strategy, production and paid testing — not a pile of disconnected assets.
We Didn't Wait for Scaling to Learn What Worked. The Creative System Started Producing Sales in Testing.
THE OUTCOME
Testing Found Real Buying Signals — Then We Started Scaling Them.
- ✓ SALES GENERATED DURING THE CREATIVE TESTING PHASE.
- ✓ WINNING HOOKS AND ANGLES IDENTIFIED FROM LIVE PERFORMANCE.
- ✓ VIDEO CREATIVE BUILT AROUND PRODUCT DEMO, PROBLEM-SOLUTION AND BUYING TRIGGERS.
- ✓ CREATIVE ITERATIONS GUIDED BY RESULTS INSTEAD OF SUBJECTIVE OPINION.
- ✓ SCALING STARTED ON THE STRONGEST CREATIVE SIGNALS.
LET'S WORK TOGETHER
CREATIVELY SHARP,
COMMERCIALLY DRIVEN.
Risans is a full-funnel growth partner for ambitious e-commerce brands. We connect paid media, creative strategy, TikTok Shop and web development into one system built to turn attention into profitable growth.
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